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Feature Overview: Win-backs
Feature Overview: Win-backs

Send messages to clients who have not visited your studio and win them back.

Christina Pischel avatar
Written by Christina Pischel
Updated over a week ago

FitGrid's Win-back feature does the heavy-lifting of retrieving your lost clients so you can focus on what you do best! This FitGrid feature allows you to trigger automated messages to clients that have not visited your studio in a designated amount of time (lost accounts). Similar to our instructor follow-up messages, these messages are designed to look personalized and will appear to come from the instructor that the client visited most during their time at the studio.

Here is how it works:

  • You control the timeframes Win-back messages are sent to lost clients. We recommend choosing no more than two timeframes for these messages to be sent out.

  • You control the instructors designated as senders which appear personalized to the receiver.

  • You can chose whether or not to include an offer that is attached to the Win-back message.

  • Clients have the ability to respond to these messages, allowing instructors to reply and keep the conversation going.

Why activate Win-backs for your studio?

  • Obtaining a brand new client is around 5-25 times more expensive than keeping an existing one, according to Harvard Business Review. At FitGrid, we understand that.

  • Industry average open rates for messages coming from the studio are 10-20%. FitGrid win-backs have an average open rate of 50%, because similar to your FitGrid follow-up messages, win-backs come from the instructor and capture a unique subset of clients.

  • The FitGrid win-backs feature can function in harmony with other automated messaging software and typically drives purchases that cover the cost of the software itself.

  • The ability to initiate a real, personal conversation between instructors and clients through follow-up and win-back messages is a feature unique to FitGrid, and has been proven to dramatically increase retention rates and a sense of community within studios.

To start sending win-back emails, review the articles below to get set up!

๐Ÿ’ฌ If you have questions or want assistance with set-up, chat us from within your FitGrid dashboard.

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