Table of Contents
Essential Definitions
Lead - User who has created a new account, but has not booked a class
Client - User who has created a new account, and has booked a class
Home
Lead Conversion Rate
Percent of users with new accounts, that have attended a class
New Clients
Attended 1st class
1st Time Client Return Rate
Percent of users who attended their first class then returned within 30 days
Engaged Client Rate
Percent of clients that attended class in the last 30 days, compared to last 90 days
At Risk Clients
Clients with lower attendance in most recent 30 days, compared to previous 30 days
Average Lifespan
Average total days clients are considered active*
*since 10/22, excludes 1x visitors, visited 2x+ in last 30 days
Leads
Lead Conversion Rate
Percent of users with new accounts, that have attended a class
Missed Opportunities
Number of users who created new accounts, but have not attended a class
Engaged Clients
New Clients Over Total Clients
Percent of *new clients out of **total client base
* attended its first class during the period
**attended at least 1 class during the period
Engaged Client Rate
Percent of clients that attended class in the last 30 days, compared to last 90 days
1st Time Client Return Rate
Percent of users who attended their first class then returned within 30 days
Lifespan
Average total days clients are considered active*
*since 10/22, excludes 1x visitors, "active" is visited 2x+ in last 30 days
Percent of Clients That Only Came Once
Percent of clients who attended once, and did not return
At Risk Clients
At Risk Clients
Most recent 30-day attendance count decreased by more than 50%, compared with 30 days prior
Reputation Stats
Average Instructor Rating
Average numerical score of all quantitative (1-10 scale) instructor ratings
Ratings Given
Total number of quantitative ratings that have been given (all time)
Comments Left
Total number of qualitative comments that have been given (all time)