How do Segments work, including their priority, weight and how does it impact client sorting:
Each segment belongs to a specific bucket
Each segment has an importance
Each segment has a weight assigned
As you can see some Segments have higher importance (and weight) than the others and therefore a client appears higher or lower in the list.
What happens if two clients end up having the same segments? They are sorted alphabetically.
How are segments sorted inside a particular client tile? By their importance*
Here is an example.
This client appears at the top, because the total SUM of their segments is:
Expiring Package: 0.13
High Spend: 0.0285
Incr Frequency: 0.057
High Utilization: 0.0476
Which makes it roughly 0.1476.
Category | Segment | Entry Criteria | Importance | Weight |
At-risk | Expiring Packages Segment | Clients with the last package, which is used >= 75% of total count OR with the last package, which has expired for more than 75% of duration. | 14 | 0.1333333333 |
At-risk | Decreasing Frequency Segment | Client has first studio attendance more than 60 days ago. Last 30 days visits count decreased more than 50%, compared with 30 days prior. | 13 | 0.1238095238 |
Up for Conversion | Lead segment | Client has signed up and has not attended a class | 12 | 0.1142857143 |
Up for Conversion | Intro Offer Expiring Segment | Client has the newest package as intro offer package, which is used more than 75% of time duration OR which used >= 75% of total count. And this package is the last. | 11 | 0.1047619048 |
Up for Conversion | New client | Client has only 1 studio attendance . | 10 | 0.09523809524 |
Up for Conversion | Intro Offer New And Visited Once Segment | Client has only 1 visit and this is an intro offer attendance and client doesn’t have any newest not intro packages. | 9 | 0.08571428571 |
Milestone | Birthday client | Client has a birthday today | 8 | 0.07619047619 |
At-risk | Low Utilization Segment | Client has the first studio attendance more than 60 days ago. For the period of 2 month client has less count of visits then (AVG(studio visits per client) for 2 month * 0.5) AND the client is not in the Increasing frequency segment. | 7 | 0.06666666667 |
Trending | Increasing Frequency Segment | Client has first studio attendance more than 60 days ago. Last 30 days visits count increased, compared with 30 days prior visits count.(at least 1 visit more than 30 days prior) | 6 | 0.05714285714 |
Trending | High Utilization Segment | Client has the first studio attendance more than 60 days ago. Client has 60 days visits count 20% more than average studio visits count per client for 60 days period AND client doesn’t matchDecreasing frequency segment conditions. | 5 | 0.04761904762 |
Trending | High Attend Segment | Client is in the top of 20% clients in Fitness network scope by visits count for the last 60 days | 4 | 0.0380952381 |
Trending | High Spend Segment | Client is in the top of 20% clients in Fitness network scope by spent sum for the last 60 days | 3 | 0.02857142857 |
3rd Party | ClassPass High-Frequency Segment | Client has more than 3 ClassPass reservations for the last 30 days. | 2 | 0.01904761905 |
3rd Party | ClassPass General Segment | Client has 1 ClassPass reservation for the last 30 days. | 1 | 0.009523809524 |