What are Win-backs?
This FitGrid feature allows you to trigger automated messages to clients that have not visited your studio in a predetermined amount of time (lost accounts). Similar to our instructor follow-up messages, these messages are designed to look personalized and will appear to come from the instructor that the client visited the most during their time at the studio.
Clients have the ability to respond to these messages as well, allowing instructors to reply and keep the conversation going. The ability to initiate a real, personal conversation between instructors and clients through follow-up and win-back messages is a feature unique to FitGrid and has been proven to dramatically increase retention rates and a sense of community within studios.
Set-up Overview:
Select the instructors you want your win-back emails to come from: If a client is eligible for a win-back email, they will receive it from the instructor they visited the most.
Designate your fallback sender: If a client is eligible for a win-back email, but the instructor they visited most is not activated or has not set-up their messages, then the message will come from the fallback sender.
Set templates, timeframes & offers: Determine the timeframe for your win-backs (number of days since the client last visited), set default templates that your selected instructors can use as an example when crafting their personalized message, and add links that can include offers or a booking page.
Activate Win-backs: Set your win-backs live, and your selected instructors will be notified to set up their templates in their FitGrid Pro App.
To get started with win-backs, click here to see the full guide on getting started