FPI: Financial Performance | Investor Inputs

Calculate as sum of ALL revenue received in this month:

Include: Membership fees, class packages, drop-ins, retail sales, workshops, teacher training, private sessions, guest passes, late cancellation fees, ClassPass revenue, partner platform revenue

Exclude: Refunds (subtract these), sales tax collected, deposits for future months

Use cash or accrual basis consistently.

Calculate as: Gross Monthly Revenue - Total Operating Expenses

Total Operating Expenses include: Instructor/staff payroll (ALL labor costs including outreach time), Rent and utilities, Marketing spend (ads, tools, promotions), Supplies and equipment maintenance, Insurance, licenses, permits, Software subscriptions (FitGrid, booking, etc.), Payment processing fees, Administrative costs

Exclude: Loan principal payments, owner distributions, equipment purchases (capital expenses)

Calculate as sum of all client acquisition and retention marketing costs

Include: Paid advertising (Meta, Google, TikTok, etc.), promotions and discounts given, marketing software/tools (Mailchimp, Canva, etc.), influencer/partnership fees, event marketing costs, promotional materials printing, photography/videography for marketing, referral bonuses paid, staff labor WHEN specifically doing marketing activities (social media content creation, outreach campaigns)

Exclude: Regular instructor teaching salaries, general administrative time, software used for operations (not marketing), organic/unpaid marketing efforts

Count each unique client who made their FIRST PURCHASE in this month:

Include: First-time purchasers of any pricing option (memberships, packages, drop-ins, intro offers), clients from third-party platforms (ClassPass) making first visit, clients who attended free trial THEN purchased

Exclude: Free trial attendees who haven't purchased, returning clients who previously purchased (even if months ago), existing clients upgrading pricing options, guest pass users who haven't purchased

Count once per unique client based on the first purchase date.

Calculate as sum of ALL one-time capital expenditures to establish and equip the studio

Include: Leasehold improvements (build-out, flooring, mirrors, bathrooms), equipment purchases (reformers, bikes, weights, sound system), furniture and fixtures, initial technology setup, security deposits, pre-opening inventory, legal/permits for opening, initial branding/signage

Exclude: Monthly rent, ongoing supplies, working capital for operations, marketing spend, payroll

This is a cumulative total, not a monthly figure. Enter the same value each month unless you make new capital purchases.

Calculate as total interior square footage of your studio space

Include: Workout/class areas, reception/lobby, retail area, changing rooms/bathrooms, staff areas accessible to clients, hallways/corridors within studio

Exclude: Exterior spaces, storage rooms not accessible to clients, mechanical rooms, shared building common areas, parking areas

Use the square footage from your lease agreement or measure the total interior usable space. Round to the nearest whole number.