Samantha's Scenario
Simulate pricing adjustments to offset rent, payroll, or other expense hikes.
Samantha’s rent and instructor pay have both gone up, and it’s starting to eat into her profits. She wants to raise prices just enough to cover the increased costs without losing too many members. To figure out the right move, she turns to FitGrid’s Revenue Simulator.
Scenario Implementation
Open the Revenue Simulator
Samantha logs into FitGrid and selects the Revenue Simulator from her Business Performance tools.
Review Current Pricing and Revenue
Her studio currently has 80 clients:50 on a $99/month membership
20 on 10-class packs at $180
10 on drop-ins at $25
Her current estimated monthly revenue: $11,700
Select the Pricing Option to Adjust
She targets the $99/month membership, since that’s the majority of her client base.
Adjust the Price and Attrition Estimate
Samantha tests raising the membership price to $109/month, assuming a 5% attrition rate (2–3 members may cancel).
Run the Simulation
New membership total: 47 members at $109 = $5,123
Other pricing categories remain the same
New projected total monthly revenue: $12,020
Final Summary Comparison
Before price change: $11,700/month
After price test: $12,020/month → +$320/month — enough to fully offset her cost increases with minimal client loss.