Renee
Spot plans with low client adoption and minimal visit share, helping you decide whether to remove, revise, or promote them.
Renee runs a yoga and mobility studio and suspects that one of her mid-tier plans isn’t getting much traction. She opens FitGrid’s Pricing Strategy Analyzer and quickly sees that her 8-class monthly plan has very few clients and accounts for less than 5% of all visits. With this clarity, she decides to revise the plan’s name and benefits, and relaunch it with clearer positioning.
Scenario Calculation Steps
Open the Pricing Strategy Analyzer
Renee logs into FitGrid and accesses the Pricing Strategy Analyzer from her Business Performance Suite.
Sort Plans by % of Total Visits and Number of Clients
She scans for pricing options with:Low percentage of total studio visits
Low number of active clients
Spot the Underused Plan
Renee sees:Her “8-Class Monthly” plan is used by only 6 clients
It accounts for just 4% of total visits
The price per visit is similar to her other plans, so the problem isn’t pricing — it’s adoption.
Decide What Action to Take
She evaluates the plan’s structure and realizes the name is vague and doesn’t clearly differentiate from the more popular 10-class pack or unlimited plan.
Revise and Reposition the Plan
Renee:Renames it “Focused Flex 8”
Adds a clear target audience (e.g., “Ideal for 2x/week movers”)
Launches a short email campaign to reintroduce it to semi-frequent attendees
Final Summary: What Was Revealed
The Pricing Strategy Analyzer helped Renee quickly spot a pricing option that was being overlooked — despite being financially sound. By identifying its weak adoption early, she was able to rework and promote it rather than let it sit unused, unlocking potential revenue with minimal effort.