Jordan's Scenario
Easily see which pricing options deliver the highest and lowest revenue per visit, so you can rank them by revenue efficiency.
Jordan runs a multi-modality fitness studio and wants to understand which pricing plans are generating the most revenue per class. She uses FitGrid’s Pricing Strategy Analyzer to rank all active plans by price per visit and discovers that her unlimited membership, while popular, brings in significantly less per visit than her class packs. Based on this insight, she decides to test a modest price increase on the unlimited plan and promote her 10-pack option to boost revenue efficiency.
Scenario Implementation
Open the Pricing Strategy Analyzer
Jordan logs into FitGrid and opens the Pricing Strategy Analyzer from the Business Performance tools.
Review the “Price per Visit” Column
She locates the price per visit data for each pricing option, which shows how much revenue is earned each time a client uses that plan to attend class.
Sort and Rank Plans by Price per Visit
She clicks the column header to rank plans from highest to lowest price per visit.
Assess Usage Patterns
She looks at each plan’s:% of total visits
Number of clients
Average visits per client
She sees:
Unlimited plan: $9/visit, 62% of visits
10-class pack: $18/visit, 21% of visits
Drop-ins: $25/visit, 5% of visits
Make a Strategic Adjustment
Jordan raises the price of the unlimited membership by $10/month and creates a short-term promotion around the 10-class pack to increase adoption of higher-yield plans.
Final Summary: What Was Revealed
The Pricing Strategy Analyzer revealed that Jordan’s most-used pricing option (unlimited) delivered the lowest revenue per visit, creating a quiet drag on studio earnings. By raising the unlimited rate slightly and promoting a higher-efficiency plan, she took a small step that could lead to a major revenue improvement — all without adding new clients or changing her schedule.