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Identify Unprofitable Class Times

Kevin Gregor avatar
Written by Kevin Gregor
Updated this week

Elena

Optimize schedule by cutting or shifting low-margin classes.

Elena owns a fitness studio and wants to streamline her class schedule to improve profitability heading into a tighter season. She knows some class times are underperforming but needs data to confirm which to cut, shift, or double down on. Using FitGrid’s Class Economics Analyzer and Instructor Profit Calculator, she uncovers which classes draw strong revenue and which are dragging down margins.

Scenario Calculations:

  1. Open the Class Economics Analyzer
    ​    Elena logs into FitGrid and selects the Class Economics Analyzer from her Business Performance tools.
    ​

  2. Review Class-Level Metrics
    ​    She filters by class time and reviews key indicators:

    1. Average Clients per Class

    2. Average Returning Clients per Class

    3. Average Fill Rate

    4. Average Revenue per Class
      ​

  3. Identify Red Flags
    ​    Elena spots that her 2:00 PM weekday classes average just 4 clients, only 1.5 are returning, have a 25% fill rate, and generate $38/class — well below her studio’s average of $100+/class.
    ​

  4. Open the Instructor Profit Calculator (if needed)
    ​     To go deeper, she uses the Instructor Profit Calculator to determine:

    1. Instructor pay for those low-performing classes (e.g., $50/class)

    2. Profit or loss per class (e.g., –$12/class for the 2:00 PM slot)

    3. ROI of each instructor in that time block compared to others
      ​

  5. Cross-Compare With High-Performing Times
    ​     She contrasts this with her 5:30 PM weekday slot, which shows:

    1. 15 clients/class, 12 are returning, 80% fill rate, $170 revenue/class

    2. Same instructor pay ($50), but a $120 profit/class
      ​

  6. Make Schedule Optimization Decisions
    ​     Based on the data, Elena decides to:

    1. Cut the 2:00 PM weekday class

    2. Add a second evening class with the high-performing instructor

    3. Consider shifting underutilized classes to weekend or evening times to test new behavior
      ​

  7. Final Summary: What Was Revealed
    ​     Using the Class Economics Analyzer and Instructor Profit Calculator together, Elena learned that some mid-day classes were actually losing money, while certain evening time slots delivered 3× the revenue and 5× the retention. With this insight, she’s able to increase profitability without adding more classes, just by optimizing the schedule.

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