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Similar Attendance, Different Revenue

Kevin Gregor avatar
Written by Kevin Gregor
Updated over 2 weeks ago

Let’s identify classes with similar attendance, but that have noticeably different revenue. Start by sorting the table on screen by “Average Clients Per Class” so the highest attended classes rise to the top.

Then, look down the average revenue column. Find classes that have roughly the same number of people, but big differences in the average amount of revenue.

For example, if we find that a class with similar attendance to others has much higher revenue, that means clients in that class are buying higher priced packages.

Perhaps we can replicate that magic for the other classes.

Step by Step

  1. Sort the table by “Average Clients Per Class”

  2. Look at the "Average Revenue Per Visit' Column

  3. Identify classes with similar attendance, but big differences in revenue

Final Step

Now that we've identified these classes, go to your schedule in your booking/billing system, locate the classes, and analyze both sets of classes (those underperforming in revenue and those that exceed average revenue) to understand their respective attendance compositions.

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