Her Unlimited members were showing up 16+ times a month — but when she opened FitGrid’s Pricing Strategy Analyzer, she realized they were paying less per visit than her 5-pack clients. Theoretically that meant she could raise prices on her most committed clients because they would likely not leave.
How She Found This
Using the Pricing Strategy Analyzer, Carla compared her top pricing options:
Pricing Option | Avg Revenue Per Visit |
Unlimited | $6.25 |
5-Pack | $16.00 |
Drop-In | $28.00 |
Summary
Unlimited was her most used plan — but brought the least revenue per visit
Carla realized: she was leaving money on the table with her most committed clients
Final Takeaway
Although Carla wanted her most committed clients to feel special, she realized she was leaving too much money on the table and potentially opening herself up for some clients to overuse her most operationally expensive pricing option.
Carla opened the Revenue Simulator to test pricing changes — like raising Unlimited from $100 to $115 — and modeled the impact on client retention. Now she’s optimizing with confidence, not guessing.