Skip to main content

Revenue Simulator Scenarios

Simulate different price points, model economic downturns, or compare small versus large increases across multiple pricing options

Kevin Gregor avatar
Written by Kevin Gregor
Updated over a week ago

Carla projected a $5,400 annual gain from a $10 price hike — with just 2% churn. Samantha offset rising costs in 3 clicks. Monica modeled a second location’s funding strategy in under 5 minutes. FitGrid made the math effortless.

Raise Prices with Confidence

Carla

Test how pricing changes affect revenue and client retention — before implementing — with a Price Change Simulation

Carla runs a yoga studio in Portland and has been thinking about raising prices, but she’s nervous — what if it backfires and clients leave? She doesn’t need to act yet, but she wants to understand the ripple effect: how much more revenue she could make, how many clients she might lose, and whether it’s worth it. Before making any decisions, she wants a clear, data-backed picture of what would actually happen if she made the change.

Simulation Implementation

  1. Opens Revenue Simulator
    Carla logs into her FitGrid dashboard and clicks on the “Revenue Simulator” tab inside the Business Performance Suite.
    ​

  2. View Current Pricing Breakdown
    She sees a list of her current pricing options, including:

    1. Plan names (e.g., Unlimited Monthly, 10-Class Pack)

    2. Number of clients on each

    3. Visits per client

    4. Revenue per plan
      ​

  3. Select the Plan She’s Considering Changing
    She clicks into her Unlimited Monthly Plan ($129/month), which has 85 clients.
    ​

  4. Adjust the Price in the Simulator

    She increases the price from $129 to $139 by typing in the new price.
    ​

  5. Estimate Churn Risk
    FitGrid prompts her to select a projected churn impact. Carla chooses “Low churn (2–3%)”, which is recommended based on industry benchmarks for a $10 increase
    ​

  6. Review Projected Outcomes
    FitGrid instantly calculates:

    1. Projected monthly revenue

    2. Estimated client loss (e.g., 2–3 clients)

    3. Net revenue gain or loss

      1. Example:

        1. Old revenue: $10,965/month

        2. New revenue: $11,420/month

        3. Projected client drop: 2 clients

        4. Net gain: +$455/month
          ​

  7. Make an Informed Decision
    Now Carla sees that even with moderate churn, she’d still likely make more money — and if churn is low, she could add $5,000+/year in profit. No guesswork, no spreadsheets — just clear, actionable insight.

Cover Your Expense Increases

Samantha

Simulate pricing adjustments to offset rent, payroll, or other expense hikes.

Samantha’s rent and instructor pay have both gone up, and it’s starting to eat into her profits. She wants to raise prices just enough to cover the increased costs without losing too many members. To figure out the right move, she turns to FitGrid’s Revenue Simulator.

Scenario Implementation

  1. Open the Revenue Simulator
    ​    Samantha logs into FitGrid and selects the Revenue Simulator from her Business Performance tools.
    ​

  2. Review Current Pricing and Revenue
    ​     Her studio currently has 80 clients:

    1. 50 on a $99/month membership

    2. 20 on 10-class packs at $180

    3. 10 on drop-ins at $25
      Her current estimated monthly revenue: $11,700
      ​

  3. Select the Pricing Option to Adjust
    ​    She targets the $99/month membership, since that’s the majority of her client base.
    ​

  4. Adjust the Price and Attrition Estimate
    ​     Samantha tests raising the membership price to $109/month, assuming a 5% attrition rate (2–3 members may cancel).
    ​

  5. Run the Simulation
    ​     New membership total: 47 members at $109 = $5,123
    ​     Other pricing categories remain the same
    New projected total monthly revenue: $12,020
    ​

  6. Final Summary Comparison

    1. Before price change: $11,700/month

    2. After price test: $12,020/month → +$320/month — enough to fully offset her cost increases with minimal client loss.

Fund Expansion or New Location

Monica

Simulate opening a new location with existing cashflow

Monica runs a thriving yoga studio and dreams of opening a second location in her city. Rather than take out a loan, she wants to see if a small price increase could fund the expansion directly from her current business. She turns to FitGrid’s Revenue Simulator to test the idea before making any decisions.

Steps

Scenario Implementation

  1. Open the Revenue Simulator
    ​    Monica logs into FitGrid and navigates to the Revenue Simulator tool from her Business Performance dashboard.
    ​

  2. Review Current Pricing Breakdown
    ​    She sees that her studio has 200 clients, with 120 on a $120/month unlimited membership, 50 on 10-class packs at $180, and 30 on drop-ins at $25/class. The simulator shows her current monthly revenue is approximately $28,200.
    ​

  3. Choose a Pricing Option to Adjust
    ​    Monica selects the $120/month unlimited membership—her most popular package—and decides to test a small increase.
    ​

  4. Adjust the Price and Estimate Attrition
    ​    She raises the price from $120 to $130/month and estimates that 5% of those clients (6 out of 120) might cancel due to the increase.
    ​

  5. Run the Simulation
    ​    The simulator recalculates:

    1. New paying members on unlimited: 114

    2. New revenue from unlimited package: $14,820 (vs. $14,400 before)

    3. Total projected monthly revenue: $28,620
      ​

  6. Final Summary Comparison

    1. Before the change: $28,200/month

    2. After the price test: $28,620/month
      ​       → + $420/month in added revenue — enough to cover part of a second studio’s lease or begin saving toward expansion.

Plan for Economic Downturns

Angela

Run worst-case scenarios (e.g., 10% client drop) and test how to close revenue gaps.

Scenario

Angela owns a cycling studio and wants to build a financial cushion in case a recession causes a dip in attendance or spending. Rather than wait for problems, she decides to test a small price increase now so she can quietly start saving extra cash each month. She uses FitGrid’s Revenue Simulator to see how much more she could earn — and save — without disrupting her client base.

Scenario Implementation

  1. Open the Revenue Simulator
    ​    Angela logs into FitGrid and opens the Revenue Simulator under her Business Performance Suite.
    ​

  2. Review Current Pricing and Revenue
    ​    Her studio has 150 clients:

    1. 100 on a $130/month unlimited membership

    2. 30 on 10-class packs at $200

    3. 20 on $25 drop-ins
      Current total monthly revenue: $23,500
      ​

  3. Choose a Pricing Option to Adjust
    ​    Angela targets the $130/month unlimited plan since it covers most of her recurring revenue.
    ​

  4. Adjust the Price and Estimate Attrition
    ​    She raises the unlimited membership to $135/month and assumes no attrition, feeling confident her members will accept a $5 increase.
    ​

  5. Run the Simulation

    1. Unlimited members: 100 × $135 = $13,500

    2. 10-class packs: 30 × $200 = $6,000

    3. Drop-ins: 20 × $25 = $500

    4. New total revenue: $20,000
      ​

  6. Final Summary Comparison

    1. Before price increase: $23,500/month

    2. After price increase: $24,000/month → +$500/month — giving Angela an extra $6,000/year to build a savings cushion and strengthen her business for whatever comes next.

Multiple Price Adjustment Strategy

Natalie

Compare small vs. large increases (e.g., 3%, 5%, 10%) and their impact on revenue across multiple pricing options

Scenario

Natalie owns a Pilates studio and is considering small price increases to help cover rising costs, but she’s unsure how much she can raise without losing members. She wants to test different increases on both her unlimited membership and her 10-class pack to find the sweet spot. Using FitGrid’s Revenue Simulator, she models a few scenarios to see which combination delivers the best result with minimal risk

Scenario Implementation

  1. Open the Revenue Simulator
    ​    Natalie logs into her FitGrid dashboard and opens the Revenue Simulator.
    ​

  2. Review Current Pricing and Revenue
    ​    Her studio has 120 clients:

    1. 80 on a $130/month unlimited membership

    2. 30 on 10-class packs at $190

    3. 10 on $25 drop-ins

    4. Total current monthly revenue:

    5. Unlimited: 80 × $130 = $10,400

    6. Packs: 30 × $190 = $5,700

    7. Drop-ins: 10 × $25 = $250
      → Total = $16,350/month
      ​

  3. Adjust Unlimited Membership Pricing
    ​    She increases the unlimited membership from $130 → $135, assuming 2% attrition (losing 1–2 members).

    1. New unlimited count: 78

    2. New unlimited revenue: 78 × $135 = $10,530
      ​

  4. Adjust 10-Class Pack Pricing
    ​    She increases the 10-pack from $190 → $200, assuming no attrition due to the small increase.

    1. New pack revenue: 30 × $200 = $6,000
      ​

  5. Leave Drop-In Rate Unchanged
    ​     Drop-in revenue remains at $250
    ​

  6. Final Summary Comparison

    1. Before price changes: $16,350/month

    2. After both increases:

      1. Unlimited: $10,530

      2. Packs: $6,000

      3. Drop-ins: $250

        1. → New Total = $16,780/month → +$430/month — a balanced, low-risk gain with minimal client impact.

Did this answer your question?