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📈 Understanding the Revenue Simulator

FitGrid’s Revenue Simulator lets you test pricing changes before making them live

Kevin Gregor avatar
Written by Kevin Gregor
Updated this week

💡 What You Can Do with the Revenue Simulator

  • Simulate price increases or decreases for any pricing option

  • Estimate how client numbers may shift

  • Project how changes affect total revenue

  • Receive guidance on client retention and surplus planning


🔧 How the Simulator Works

You’ll find the Revenue Simulator under:

Menu → FG Advisor → Business Health Dashboard → Revenue Simulator tab


🧪 Step-by-Step: Simulating a Price Change

  1. Select a Month
    The simulator defaults to last month, but you can choose any recent month to base your projections on.

  2. Choose a Pricing Option
    Use the dropdown to find the pricing plan you want to simulate. (Search supported)

  3. Adjust the Price
    Enter a new price manually or use the % stepper to raise/lower it.

  4. Estimate Client Impact
    Use the slider or input to adjust the expected % gain/loss in clients.

    Helpful copy shown in the tool:

    “For price increases, expect 10–20% client reduction.”
    “For price decreases, expect 5–15% client growth. Results vary.”

  5. Click “Calculate”
    The system instantly runs the simulation and shows updated metrics.

  6. Need to start over?
    Hit the Reset button to clear your inputs and begin again.


📊 What the Simulation Results Show

The results table compares:

  • Simulated Pricing Option (your proposed change)

  • All Other Unchanged Options

For each plan, you’ll see:

  • Pricing Option Name

  • Price

  • Total Clients

  • Avg Visits per Client

  • Price per Visit

  • Expiration Days

  • Revenue

Color-coded differences help you see what changed:

  • 🟢 Green = increases (with + symbol)

  • 🔴 Red = decreases (with - symbol)

At the bottom of the table, you’ll see:

  • Simulated Revenue Total

  • Revenue Change, highlighted in color (e.g., + $2,521)


👥 Client Retention Guidance

If your price change leads to a shift in client numbers, the system will display a guidance message at the top of the results.

Two possible outcomes:

  • Client Deficit

    “To retain these clients, consider distributing them across your remaining unchanged pricing options.”

  • Client Surplus

    “Your pricing adjustments are projected to attract new clients. Consider which pricing options will be most appealing to these new clients for optimal distribution.”

💡 If no change in total clients is detected, this section is hidden.


💬 Tooltips & Support

Hovering over any metric in the table reveals tooltips explaining how each number is calculated — making it easy to understand what you’re seeing.

For example:

  • Price per Visit = Price ÷ Estimated visits

  • Client Diff % = Change in client count vs current

Also consider checking the Class Economics tab to see which classes have low fill rates or profitability — helpful for deciding where to shift clients.


✅ Quick Tips

  • Use realistic estimates for client gain/loss based on your past trends

  • Run multiple simulations for different pricing scenarios

  • Use the simulator before making pricing changes in your real system

  • Don’t forget to check the retention guidance when clients shift significantly


Have questions? Reply to this message or email us at support@fitgrid.com — we’re happy to help you test your pricing strategy safely!

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