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Sentiment Summarization Report

Sentiment Summarization Report

Christina Pischel avatar
Written by Christina Pischel
Updated over 2 months ago

Overview


Common Themes

What are common themes?

Common Themes represent recurring instances of feedback comments left by your customers, summarized into the top 3 positive and top 3 negative themes.

How do common themes work?

Each month, hundreds or thousands of feedback comments are analyzed and the top 3 positive and negative themes are summarized.

Take Action on Common Themes

  • Amplify What’s Working – Use positive themes in marketing, social media, and staff training to reinforce what customers love.

  • Address Common Issues – Tackle negative themes by adjusting operations, refining instructor coaching, or improving customer experience.

  • Track Trends Over Time – Monitor recurring themes to measure the impact of changes and ensure continuous improvement.


Client Concerns

What are client concerns?

Client Concerns represent recurring instances of feedback comments left by your customers, summarized by category and priority.

How do client concern categories work?

Client Concern Categories

  • All Concerns: Full list of all categories of concerns

  • Studio: Concerns relating to facilities, cleanliness & experience

  • Class: Concern relating to the class experience

  • Instructor: Concerns relating to the instructor

  • Other: Concerns that do not fit neatly into other categories

Priority/Severity Ratings

  • High: 70-100%

  • Medium: 40-69%

  • Low: 0-39%

Take Action on Client Concerns

  • Identify Key Areas for Improvement – Use categorized concerns (Studio, Class, Instructor, Other) to pinpoint where adjustments are needed.

  • Prioritize Based on Severity – Focus on high-priority concerns first to resolve the most pressing customer issues.

  • Track and Respond Proactively – Monitor trends over time to address recurring concerns before they impact retention.


Instructor Feedback

Instructor Feedback represents recurring instances of feedback comments left by customers about your instructors, broken into positive and negative feedback, for each active instructor on staff.

How does the Instructor Feedback section work?

  • Positive Feedback: Summarized feedback is generally positive

  • Negative Feedback: Summarized feedback is generally negative

Which Instructors are included?

Instructors with feedback collected during the time-period being analyzed will have the specific comments that clients wrote about them summarized for easy reading.

Take Action on Instructor Feedback

  1. Recognize & Reward Strengths – Highlight positive feedback to motivate instructors and reinforce effective teaching practices.

  2. Address Areas for Growth – Use negative feedback to guide coaching, training, and professional development.

  3. Monitor Trends Over Time – Track instructor feedback patterns to identify consistency, improvement, or emerging concerns.

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