Table of Contents
Segment: Leads That Never Came to a First Class
Goal: Get them to attend their first class.
Email 1: Warm Invitation with Personal Touch
Subject: Your First Class Awaits – Let’s Get Started!
Hi [First Name],
We noticed you signed up but haven’t made it to your first class yet – we’d love to welcome you! Your first class is the perfect opportunity to experience [Studio Name] and see why our community loves it here.
To make it even easier, we’ve reserved a special spot for you this week! Just click below to book your first class:
👉 [Reserve Your Spot Now]
If you have any questions or need help picking the right class, just reply to this email – we’re here to help!
See you soon,
[Your Name]
[Studio Name]
Email 2: Limited-Time Offer for First Class
Subject: A Special Gift for Your First Class 🎁
Hi [First Name],
We’d love to see you in class! To make it even better, we’re offering you a complimentary first class if you book by [Date].
💥 Use code: FIRSTFREE when booking your class.
Spots fill up fast, so grab yours now:
👉 [Book Your Free Class]
Still have questions? Just reply, and we’ll help you get started. Can’t wait to see you in the studio!
Best,
[Your Name]
[Studio Name]
Segment: One-Time Clients That Never Came to a Second Class
Goal: Get them to return for a second class.
Email 1: Encouraging a Return Visit
Subject: Loved Your First Class? Let’s Make It Two!
Hi [First Name],
We loved having you in class! How did it feel? 💪
Your first class is just the beginning – consistency is key to feeling stronger, more energized, and confident. We’d love to see you again, and your next class is waiting for you!
👉 [Book Your Next Class Here]
If you have any questions or need help choosing a class, just reply – we’re here for you!
See you soon,
[Your Name]
[Studio Name]
Email 2: Incentive to Return
Subject: Let’s Make It a Habit – Special Offer Inside!
Hi [First Name],
One class down, and now it's time for your next! To help you stay consistent, we’re offering [discount/freebie] when you book your second class this week.
💥 Claim your offer here: [Insert Booking Link]
Your spot is waiting – we can’t wait to see you again!
Best,
[Your Name]
[Studio Name]
Segment: At-Risk Clients (50%+ Drop in Visits in Last 30 Days)
Goal: Re-engage them and get them back in the studio.
Email 1: Personal Check-In & Support
Subject: We Miss You, [First Name] – Let’s Get You Back!
Hi [First Name],
We haven’t seen you in class as much lately, and we just wanted to check in. Life gets busy, but remember, you started for a reason.
Let’s help you get back on track! Book your next class and let’s keep the momentum going.
👉 [Reserve Your Spot Now]
Need a little motivation or a class recommendation? Just hit reply – we’re here to support you!
See you soon,
[Your Name]
[Studio Name]
Email 2: Special Invitation to Reignite Routine
Subject: Let’s Restart Your Routine – A Little Gift Inside 🎁
Hi [First Name],
We know routines can sometimes slip, but the great thing is – you can restart anytime. We’d love to help you get back on track, so we’re offering [discount/freebie] when you book your next class this week!
💥 Use code: WELCOMEBACK when you book here:
👉 [Book Your Comeback Class]
We can’t wait to see you back in the studio – let’s do this together!
Best,
[Your Name]
[Studio Name]